What Benefits Does SEO (Web Positioning) Bring You If You Are A Small Business?

In the more than 12SEO projects carried out during 3 years of work at company or Freelance, we have evolved and adapted the marketing strategies to achieve the success of many clients who, within a year of hard work, have managed to amortize their investment.

Today we want to tell you about the main benefits that a professional SEO strategy can bring to your company and make you aware of its profitable potential in the medium and long term.

Why? Because without efficient and conventional optimization of your website on the Internet, you would face the dangers of never being visible in the results pages of search engines like Google and never getting translated conversions for example in:

1. Sale of products from your online store
2. Subscriptions to services or products of your company.
3. Downloads of any type of resources you offer.
4. Subscribers to your blog.
5. Click on advertising banners.
6. Queries or leads for requests for your local service (highly demanded in geolocated service companies in your city)
7. 
   

A well-formed professional SEO strategy allows you to have a fast, robust, and easy-to-use website that ranks high in search engines. A well-done SEO for small businesses will help you stand out above your competitors and obtain profitability from your website or eCommerce.

WHAT IS SEO AND HOW IT WORKS?

Every time you type a query on Google, Yahoo, Bing, or any search engine, many web results are displayed that contain that search term. Users generally prefer to visit web pages that are at the top of the search list.

If you have ever wondered why few websites have greater visibility than others, it is very simple, it is due to a solid digital marketing technique known as SEO (Search Engine Optimization)

Small business SEO services are a rewarding marketing service that enables search engines to crawl and rank your website or eCommerce on over a billion other sites compared to a search query.

Although content and keywords are a very important part of your SEO strategy, there are more than 200 factors involved that positively affect your company's rankings.

THESE ARE BROADLY DIVIDED INTO TWO CATEGORIES:

1. Within your own website: it is based on the internal optimization of the content of your website to favor visibility in the ranking of results of small companies that, like yours, are fighting for a better position in the search engines. This optimization is called onpage SEO and includes the selection of keywords, the format of the web page, the navigation, the URLs, the blogs on the site, and the loading speed among many other techniques that allow you to optimize your website and consequently, climb in the top positions of the search engine.
2. Outside of your website:  You can also improve your SEO if you work on external content that is linked to your website, it is what is known as SEO offpage and is based on the construction of organic, artificial links, blogs, forums, guest blogging, mentions in social media, articles and content shared among many others.

WHAT IS THE IMPORTANCE OF SEO SERVICES FOR SMALL BUSINESSES?

RETURN OF INVESTMENT

The chances of a return on investment for small businesses increase with the proper use of web positioning. Therefore, you should opt for SEO services for small businesses to gain long-term visibility and credibility. This also translates to better conversions.

Good quality content, web design, and SEO services are some of the important aspects that your company needs to take into account when establishing an online marketing strategy like this one.

BUILD BRAND AWARENESS

SEO plays a vital role for small businesses to increase their presence in the first positions of the search engine. Increase website traffic and selected content allow visitors to easily become customers.

SEO increases the visibility of your company in search engines and, therefore, reaches the maximum number of audiences that you can reach as the main source of entry to your website. Excellent SEO strategies are essential to building brand image and credibility for newly established small businesses.

EASY TO USE WEBSITE

A well structured, clean, and tidy website forces an occasional visitor to stay longer, thus decreasing the bounce rate and increasing page views. Similarly, highly relevant content (blogs and articles) will be able to keep your readers loyal to your website or brand, as they are likely to solve their problems by reading them and can find what they are really looking for. Following good on-page SEO techniques can improve the user experience and this will help you earn a good amount of profit in the short and long term.

SEO IS GOOD FOR SOCIAL MEDIA

Any website with high visibility will also get more exposure to social media. In the current digital revolution, social networks have a lot to contribute to the popularity of any organization or company. Therefore, any small business that has good control over its web positioning will also have greater success on social networks, which will allow it to increase its brand and with it its conversions.

BUILD TRUST AND CREDIBILITY

A good SEO plan can help you generate more visibility, it will end up increasing trust with your potential customers, due to the high visibility that your website can bring through the multitude of possible search chains of entry to your website. through the search engine. The fact of being able to reach your website over and over again for different searches will make you acquire more reputation and thereby gain more confidence. People trust Google, and if your company appears in the first positions of Google, it is likely that they also trust your company as it is most visible.

If you still have doubts about the benefits that a good web positioning strategy can bring you and you want to increase your visibility in search engines, do not hesitate to ask us how we can help you achieve results for your business.