How Graphic Designing is Benefical For Business
Any company, no matter how big, has a hard time creating a brand that its customers believe in. For the owner, the design of their brand becomes the reason for their existence and also the reason why they spend many sleepless nights thinking of a way to do things better. If your business is so important to this owner, it is hard to believe that branding and graphic design are not invested in creating an attractive brand that stands out for consumers. Because good use of graphic design can mean the difference between a thriving business and a closed store.
WHAT ARE THE ELEMENTS OF GOOD GRAPHIC DESIGN FOR YOUR COMPANY?
For most people, their idea of graphic design does not go beyond logo design and they think that they will only need the services of a graphic designer to create their company logo. The truth is that you should think more about creating a corporate identity and, for this, you must go through different phases of graphic design. These phases are:
Branding
We call branding the discipline that is responsible for creating and managing brands. This discipline is a union between graphic design and marketing since it is responsible for presenting the brand in the market and generating interest in consumers, for which, it will strive to highlight the values of the brand and provide the brand with credibility. Only in this way will we be able to create a brand with a strong personality, which can successfully differentiate itself from the competition. And not only differentiate, but also reach the minds of consumers and be remembered.
Logo Design
Only when the brand has been built, finding the values that you want to transmit to the public, you reach the next stage of the conception of the logo and colors that will represent your company. In logo design, you should try to create an original design, simple and timeless. With the proliferation of brands that are dedicated to the same activity, it can be difficult to be original in the approach of a logo. To do this, we must think in a more abstract way about what we want our logo to convey, that is, to associate the logo with the principles of the brand. Keeping it simple is very important so that it is easy to remember by consumers and the timeless condition is necessary for the design not to become obsolete in the short term. To these characteristics, we must add that our logo is flexible and adaptable to any type of surface, something that can only be guaranteed with a correct conception of corporate identity.
Web design
Of course, we cannot forget that, currently, a company that does not have a corporate website is a company whose days are numbered. Having an online presence has become essential to reach a greater number of customers. Good web design is one that combines attractive aesthetics with comfortable navigation. Naturally, having a beautiful web design adapted to the user and any screen size does not guarantee a high number of traffic, to achieve this, we must rely on positioning SEO of our website, as it is the only way to guarantee that users will find our website among the numerous results offered by browsers.
Editorial design
Editorial design is an important part of graphic design, which is dedicated to the layout of our editorial publications such as brochures, magazines, or books. This branch of design has evolved from its beginnings to the present day, due to the need to capture the attention of readers, for which it is necessary to create a product that differs from many others. Things that must be taken into account at the moment to design: It is necessary to know the target audience of the publication very well, as it will determine the focus of the design. It is not the same to design an attractive publication for young people, who are more attracted by transgressive and exciting images, than for a more adult audience that cares more about the structure and order in which the information is presented. Another important detail is the correct choice of typography, which is pleasant to the eye and according to the information that is being presented. The cover design also becomes fundamental, because it is the first image that reaches the consumer of the publication. As in the case of a good advertising poster, it must have the ability to arouse the curiosity of consumers so that they want to know more about what the cover conveys.
Packaging
The main function of packaging is to protect the product it contains from being damaged during transport. Although, we must think of packaging as something more than mere packaging, as it can help a consumer to choose one product or another. The box, bag, or packaging must contain information about the product and its design must be based on the identity brand that sells it. More and more, companies are concerned with creating effective packaging for their products, relying on market research on the type of packaging, colors, images, or fonts that attract more consumers. that packaging becomes one more differentiating element of our product compared to that of the competition.
Next, we are going to give you ten reasons why you need to pay close attention to graphic design for your business.
WHY DOES YOUR COMPANY NEED GRAPHIC DESIGN?
Attract Attention
Something vital due to a large number of similar products on the market. Now, in addition to the characteristics of the product itself, its design also greatly influences your purchase. In other words, a computer not only stands out for its technical specifications but now we also look at its appearance when choosing between one model or another. So we have to make sure that our products have a captivating design to catch the eye of our potential customers, although we do not mean to say that an exceptional design is a guarantee of sales because many people are only looking for the best value for money.
A Nice Packaging
When we buy anything, for example, a shower gel, we tend to think that the only thing that matters is
what is inside the bottle, that is, the gel. But if we think about it, the product only matters once the consumer has tried it and uses it again because they are satisfied. However, as we mentioned in the previous point, the consumer will have to choose your product from a wide range of very similar products, in this case, other brands of shower gel. So, to get them to choose our product, we must start creating an experience from the same container, in the case of the gel, the bottle. Good packaging will attract the attention of the consumer and will encourage them to choose your product instead of one of the competition.
Build the Brand Image
Creating a brand image that is capable of showing the values and philosophy of our company is essential to connect with our customers. Only brands that are capable of creating their personality make their audience identify with them. Also, a strong brand image will generate trust among consumers and this image begins to be projected with graphic design.
Increase Sales
As consumers begin to see our company with new eyes, they will come to appreciate it more than our competition. Because two companies may sell a product of the same quality, but consumers will choose the brand they remember the most. And what better way to be remembered than with a memorable brand design? A memorable graphic design is one that impacts and, at the same time, is easy to identify. Examples? Apple's bitten apple, Nike's “Swoosh” or McDonald's “m
Improve in the Market Rankings
This is a direct consequence of the increase in sales. Chances are good that if we sell more products, we are selling more products than our competition, which means that we are outperforming them both in popularity and economics.
A Strategic Investment
In these times, when the world is being driven by more visual content, standing out from the vast crowd becomes an increasingly difficult task. So, using a good design with which we manage to create our own space in the market is a good measure to prevent our brand from going unnoticed if new competitors appear. We will always try to get ahead of our competition in the graphic design of our brand.
Build Trust in your Company
As businesses are fighting the price war, with a concern over the recession and how damaged the current economy is, only businesses that have been able to build trust with their consumers will ultimately survive. Therefore, our design has to be focused not only on capturing your attention but on keeping it. We only achieve this when the client connects with our brand. All of us, as consumers, like to know that our favorite brand thinks of us and gives us exactly what we need.
Improve Loyalty of your Workers
Brand design is not limited to getting customers and increasing sales. It's also about taking care of our staff on the inside. When these people sit at their workstations or desks and start the workday, they need to be focused to bring their best to the company. Interiors and work materials that maintain a homogeneous image, help our workers believe in our brand, and work for their future. We have to design their workspaces thinking about the well-being of our workers and keep them happy, only in this way will a good functioning of the work organization be guaranteed with which to achieve success.
Reduce Time to Market
Changing the brand image of our company or simply creating a new design can attract your consumers again. Designing a completely new product package can change the way customers have been viewing the same product. Many will not even worry that what is inside the box is what they have been using all the time, the only thing that will matter to them is that there is something new in the product that they like. It is very important to keep your customers interested so that they come back for more of the same, while we quietly dedicate ourselves to developing a new idea for an upcoming launch.
Create a Better World
We live in a world where quality is an idea that is preached more than it is practiced. We have to create a high-quality product, which is what consumers expect from our brand. By creating good designs, we are filling the world with fresh thoughts and ideas, which in turn will force our competitors to be more creative and original. If we get our brand to influence the creation of others, it will always be the reference and the one that will enjoy a better position in terms of creativity and quality... As an example, we would have the Mr. Wonderful brand, which has become a very strong brand in the field of gifts with motivating and positive messages. We hope this article has been useful to you and, if you thought that graphic design is not that important to your company, it has made you change your mind. Graphic design is an indispensable tool for attracting clients.
